Craftsman is a trusted name in the world of power tools and hand tools, but who exactly makes these reliable tools that professionals and DIY enthusiasts alike rely on? The answer is Stanley Black & Decker, a global leader in tools and home improvement products.
Current Manufacturer: Stanley Black & Decker
Craftsman power tools are currently owned by Stanley Black & Decker, a multinational corporation renowned for its wide range of tools, products, and services in the hardware industry. In 2017, Stanley Black & Decker acquired the Craftsman brand from Sears, marking a pivotal shift in the brand’s history. The acquisition not only ensured the continued growth and innovation of Craftsman products but also helped expand the brand’s reach to a wider audience.
Stanley Black & Decker, a company known for its quality and innovation, has made significant investments in the Craftsman line, upgrading the tools’ design, materials, and performance. This revitalization has helped Craftsman remain a popular choice in the competitive power tool market.
History of Ownership
Sears: The Birth of Craftsman
Craftsman was first introduced as a house brand by Sears in 1927. Over the decades, it became one of the most recognized names in the tool industry, known for offering high-quality hand tools and power tools at accessible prices. Sears positioned the brand as one offering durability and reliability, appealing to both professionals and DIY enthusiasts.
The Craftsman brand was synonymous with Sears for many years, and its popularity grew alongside the retailer’s dominance in American home improvement and retail markets. However, as Sears began to face financial difficulties and its influence waned, the fate of Craftsman became uncertain.
Acquisition by Stanley Black & Decker
In 2017, Stanley Black & Decker acquired Craftsman from Sears in a deal worth approximately $900 million. This acquisition was part of Stanley Black & Decker’s strategy to strengthen its portfolio and expand its market presence. The move allowed Stanley Black & Decker to leverage Craftsman’s strong brand recognition while also integrating its products into their extensive distribution networks.
Stanley Black & Decker saw the opportunity to enhance Craftsman’s product offerings, increase its distribution, and introduce new technologies that could modernize the brand. The acquisition also included the licensing of Craftsman tools for sale at Sears and Kmart locations for a transitional period, which helped maintain continuity for long-time customers.
Product Range: Hand Tools, Power Tools, and More
Under the ownership of Stanley Black & Decker, Craftsman continues to offer a wide range of tools and equipment. The product lineup includes:
Hand Tools
Wrenches, screwdrivers, pliers, hammers, and more. Craftsman’s hand tools are known for their durability and performance.
Power Tools
Drills, saws, sanders, and other power tools designed for both professionals and DIYers. These tools benefit from the engineering expertise of Stanley Black & Decker, offering improved performance, battery life, and user ergonomics.
Lawn and Garden Equipment
From lawnmowers to trimmers, Craftsman’s outdoor equipment is designed to help homeowners maintain their lawns and gardens.
Work Wear and Accessories
Craftsman also offers a range of workwear, including gloves, belts, and other safety gear, adding another layer of functionality for users.
The acquisition by Stanley Black & Decker has not only kept the traditional offerings of Craftsman intact but also introduced new categories and improved the existing product lines.
Impact of the Acquisition
Investments and Enhancements
Since the acquisition, Stanley Black & Decker has made significant investments to improve the quality and functionality of Craftsman tools. This includes:
New Product Technologies: Stanley Black & Decker has integrated its cutting-edge tool technologies, such as lithium-ion batteries for power tools, into the Craftsman product range.
Enhanced Quality Control: With Stanley Black & Decker’s expertise, the brand has been able to improve its manufacturing processes, ensuring a higher level of consistency and reliability in its products.
Brand Revitalization
Stanley Black & Decker’s efforts to revitalize Craftsman have been successful, breathing new life into the brand. The company has modernized Craftsman’s product designs and improved its retail presence. Additionally, Craftsman has been marketed more aggressively, positioning it as a go-to option for a broad spectrum of users—from the casual DIY enthusiast to the professional tradesperson.
Through expanded availability, new product introductions, and a renewed focus on quality, Craftsman has become an even more prominent player in the tool industry.
Comparison with Other Brands
Stanley Black & Decker owns several other well-known tool brands, each catering to different market segments. DeWalt, for example, is recognized for its high-end, heavy-duty tools aimed at professionals in construction and industry. Bostitch focuses on fastening tools, while Mac Tools is known for its premium automotive tools.
Craftsman, in contrast, occupies a more accessible position in the market. Its products are generally seen as offering a balance between quality and price, making them suitable for both DIY projects and professional work. While DeWalt targets a more professional audience, Craftsman appeals to those who want reliable tools at a more affordable price.
Customer Reviews and Experiences
Customer feedback for Craftsman power tools is generally positive, with many praising their affordability and solid performance. Common testimonials highlight the tools’ durability, ease of use, and versatility. For instance, many users report that Craftsman tools hold up well in both home improvement projects and professional work environments, particularly when considering their price point.
However, some users have mentioned that, while the tools are reliable, they may not have the same heavy-duty capacity as premium brands like DeWalt or Milwaukee. Nevertheless, Craftsman continues to enjoy strong customer loyalty thanks to its reputation for quality and value.
Expert Opinions
Industry experts recognize Craftsman as a brand that delivers strong performance at a competitive price. According to tool reviewers, Craftsman’s power tools are ideal for homeowners, hobbyists, and light-to-moderate professionals. Experts also highlight the positive impact of Stanley Black & Decker’s ownership, noting that the brand’s product innovations and enhanced distribution channels have contributed to a greater market presence.
Conclusion
Craftsman power tools are currently made by Stanley Black & Decker, a company that acquired the brand from Sears in 2017. This acquisition has revitalized the Craftsman name, bringing modern enhancements and expanding its range of products. With a reputation for providing reliable tools at affordable prices, Craftsman continues to cater to a broad audience, from DIYers to professionals. In comparison to other Stanley Black & Decker brands, Craftsman occupies a more accessible position, offering dependable tools that meet the needs of a wide range of users.
As the brand continues to evolve, it remains a staple in the world of power tools, and Stanley Black & Decker’s strategic investments ensure that it will remain a trusted name in the tool industry for years to come.
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