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Who Makes Snapper Lawn Mower?

by Harry

Snapper lawn mowers are manufactured by Briggs & Stratton, one of the most trusted names in the lawn and garden equipment industry. Known for producing high-quality engines and outdoor power equipment, Briggs & Stratton has been in business for over 110 years, supplying power to many of the leading brands in the outdoor equipment sector. In fact, Snapper’s lawn mowers are powered by Briggs & Stratton engines, combining the expertise and reliability of both companies to create durable and efficient products for homeowners and professionals alike.

History of Snapper

Snapper has a long and fascinating history, stretching back to 1894 when it was founded by the young inventor, Lester M. Brown. Originally, the company was involved in producing snowmobiles, but it didn’t take long for Snapper to shift its focus to the lawn and garden market. Over the years, the brand became known for its innovations, with the most notable being the first self-propelled lawn mower.

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In 1951, Snapper introduced its first self-propelled lawn mower, an idea that revolutionized the way people cared for their lawns. The mower featured a rear-engine design and was a huge success. This marked a pivotal moment in the company’s history, as it set the stage for Snapper’s long-term reputation as an innovator in the lawn care industry. Through the decades, Snapper continued to make strides in the design and functionality of its lawn mowers, eventually expanding its product lineup to include a variety of outdoor power equipment.

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As the years went by, Snapper continued to evolve and grow. The company began to offer a wider range of products, including riding mowers, zero-turn mowers, and various attachments and accessories, further solidifying its position in the lawn care market.

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Acquisitions and Ownership

Snapper’s ownership has changed several times throughout its history, beginning with its acquisition by Simplicity Manufacturing in 2002. Simplicity Manufacturing was another well-known name in the lawn equipment sector, and their acquisition of Snapper helped expand the brand’s reach and product offerings.

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However, the biggest shift came in 2004 when Snapper was acquired by Briggs & Stratton. As a result of the acquisition, Snapper became part of the Briggs & Stratton family, gaining access to the brand’s vast manufacturing and distribution resources. This ownership change also resulted in Snapper’s move to Briggs & Stratton’s state-of-the-art manufacturing facilities, which allowed for even greater innovation and the development of cutting-edge technology for its products.

The acquisition by Briggs & Stratton helped streamline Snapper’s operations and expand its capabilities, ultimately benefiting consumers with better products, improved efficiency, and continued reliability. Today, Snapper remains an important part of the Briggs & Stratton portfolio, continuing to offer top-quality lawn mowers and outdoor equipment to customers around the world.

Product Range

Snapper’s product range is diverse and offers solutions for homeowners and professionals alike. Whether you are looking for a simple push mower or a sophisticated zero-turn mower, Snapper provides an array of options that cater to different needs and preferences. Below is an overview of some of the key products offered by Snapper:

Push Mowers

Snapper’s push mowers are designed for homeowners with smaller yards or those who prefer a more hands-on approach to lawn care. These mowers come in various sizes and configurations, including both gas-powered and electric options. They are known for their ease of use and durable construction, making them a reliable choice for residential lawn maintenance.

Riding Mowers

For those with larger lawns, Snapper’s riding mowers provide an efficient solution. These mowers are equipped with comfortable seats, adjustable cutting heights, and powerful engines, making them ideal for larger residential lawns or light commercial use. Snapper’s riding mowers are designed to be user-friendly, with intuitive controls that ensure a smooth and comfortable mowing experience.

Zero-Turn Mowers

Snapper’s zero-turn mowers are among the most popular products in the lawn care industry, offering exceptional maneuverability and speed. These mowers feature a unique steering system that allows them to turn in place, making them perfect for navigating around obstacles and tight spaces. Snapper’s zero-turn mowers are available in various sizes and configurations, allowing for both residential and commercial use. They are often praised for their high-quality construction, ease of operation, and efficiency in maintaining large lawns or commercial properties.

Other Lawn Care Equipment

In addition to lawn mowers, Snapper also offers a variety of other lawn care equipment, such as trimmers, blowers, and snow blowers. These products are designed to complement the lawn mowers and help homeowners and professionals keep their yards neat and well-maintained throughout the year. Snapper’s commitment to innovation and quality extends across its entire product lineup, ensuring that each item is built to last.

Manufacturing Locations

As part of its acquisition by Briggs & Stratton, Snapper’s manufacturing operations have been consolidated at the Briggs & Stratton factory in Wauwatosa, Wisconsin. This facility, which has been a hub for Briggs & Stratton’s operations for many years, is where Snapper lawn mowers are now produced.

Moving production to the Wauwatosa facility allowed Snapper to take advantage of Briggs & Stratton’s advanced manufacturing processes, ensuring that the mowers are built with the highest standards of quality and precision. The streamlined production process also benefits consumers by improving efficiency and reducing costs, which helps keep Snapper’s products competitively priced.

Reputation and Quality

Snapper has earned a strong reputation for producing durable, high-quality lawn mowers and outdoor power equipment. Over the years, the brand has built a loyal following among homeowners and professionals who appreciate the performance, reliability, and ease of use that Snapper products provide.

One of the key factors that contribute to Snapper’s strong reputation is the brand’s focus on innovation. Since its inception, Snapper has consistently introduced new technologies and features that improve the performance and usability of its lawn mowers. For example, the company’s zero-turn mowers are known for their exceptional maneuverability, while their riding mowers are praised for their comfortable design and ease of operation.

Additionally, Snapper is committed to building products that are made to last. The brand uses high-quality materials and advanced manufacturing techniques to ensure that each mower is durable and reliable, even under demanding conditions. Many Snapper mowers are equipped with Briggs & Stratton engines, which are known for their power and longevity, further enhancing the overall performance of the products.

Consumers who choose Snapper can trust that they are investing in a lawn mower that will provide years of dependable service. Whether it’s a push mower, riding mower, or zero-turn mower, Snapper products are designed to meet the needs of every lawn care enthusiast.

Conclusion

In conclusion, Snapper lawn mowers are manufactured by Briggs & Stratton, a company with a long history of producing high-quality outdoor power equipment. Snapper’s roots date back to 1894, and over the years, the brand has evolved to offer a wide range of products, including push mowers, riding mowers, and zero-turn mowers. Through acquisitions and ownership changes, Snapper has continued to grow and innovate, and today, it remains a trusted name in the lawn care industry.

With a focus on durability, performance, and customer satisfaction, Snapper has earned a reputation for producing some of the most reliable and efficient lawn mowers on the market. Whether you are a homeowner with a small yard or a professional in need of heavy-duty equipment, Snapper offers a product that will meet your needs. Thanks to its partnership with Briggs & Stratton, Snapper continues to lead the way in the lawn care industry, providing top-quality products that make lawn maintenance easier and more enjoyable.

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